Network availability is a critical component to the success of any business. However, many small businesses lack the IT sophistication and proper tools to manage their networks themselves. Managed Service Providers (MSPs) provide a valuable set of services to customers, leveraging in-house expertise to effectively and transparently monitor and manage customer networks. One of the biggest challenges MSPs face is consistently demonstrating value to their customers. Through remote monitoring and management platforms and desktop management tools, MSPs are able to work "behind-the-scenes" and keep networks running with little or no customer visibility. The better job you're doing, the less the customer sees you. To increase your perceived value to your customers, you need to be able to:

• Maintain or increase service levels
• Build the role of trusted advisor to your customers
• Assist with planning customer IT investments
• Differentiate your managed services offering

By incorporating the strongest network management solution into your service offerings, you can achieve your business objectives and demonstrate your continued value to customers.

Knowing your customers' networks better than they do is the key element to delivering predictive, SLA-compliant network monitoring. WhatsUp gold MSP Edition is the only MSP focused solution that not only supports a diverse client base with a wide variety of network types, architectures, and equipment, but is also priced low enough that you can make the margins you need to grow profitably.

Turnkey solution for offering network management and application monitoring services to their clients

WhatsUp Gold MSP Edition is a complete turnkey solution for MSPs wishing to offer network management and application monitoring services to their clients. IP services, Unix/Linux and Windows server infrastructure, firewalls, routers and WANs can all be monitored from a single secure console.

In addition to enabling predictive and pro-active management of customer networks, WhatsUp Gold MSP Edition provides built-in reporting that demonstrates the performance of a customer's IT infrastructures from a business perspective; including SLA measurements, critical systems and of course the physical network. You can leverage comprehensive reporting capabilities to create reports that depict the impact your services have on the customer's critical business infrastructure.

MSP Network Management Challenge	WhatsUp Gold Solution
Providing excellent service to clients	WhatsUp Gold provides immediate alerts whenever an issue arises, whether it's a threshold being reached or a full-blown crash or failure. The sooner you know what's going on with your customer's infrastructure, the sooner you can take remedial action.
Managing multiple client networks simultaneously	WhatsUp Gold establishes your office as a centralized network operations center (NOC), outfitted with a dashboard display that clearly maps out the network assets of each and every client.
Increased profitability	WhatsUp Gold offers exceptional value and comprehensive capabilities without an inflated price. You can charge your clients fair value with attractive margins.
Ensuring secure, efficient connections	WhatsUp Gold establishes connections between locations over VPNs (where they exist) or through an innovative technology exclusive to Ipswitch. Only changes in state are sent to the NOC, conserving bandwidth.
Ability to scale within a single solution as number of clients increase	WhatsUp Gold installs easily (less than one hour) in each client location, and then you're up and running. The dashboard can handle a virtually unlimited number of locations and network components.

WhatsUp Gold MSP Edition lets you offer competitively priced services that are differentiated by superior quality and responsiveness. WhatsUp Gold is a cost-effective, technology-agnostic system that provides unparalleled real-time monitoring and alert capabilities, helping MSPs like you increase profitability, visibility and maintain strong customer relations.